Improve Corporate Communication and Information Sharing

Posted 25 April 2017

P3040690I have felt for some time that corporate communication is the most important thing to get right in any company or organisation.

It is the case that having consistent, concise and focused external communication for clients and the outside world, is crucial, however this blog focuses on how firms communicate and share client, prospect and new business information internally and this is just as important.

One of the analogies that I use when thinking about the complexity of internal corporate communication is to imagine you are looking down on your company to see all the interactions which are taking place right now.  This would include all the phone calls, emails, texts, post-its as well as the numerous formal and informal meetings as well as any branches and international offices.

Wouldn’t it be interesting to know how many individual communications there are – if it was possible to count them, I expect they would add up to many thousands per day.

Requests for information, instructions, announcements, strategy, sales operations, forecasts, revenue projections etc., etc.  A lawyer friend once told me that, on average, it took the equivalent of 2½ meetings for all the staff associated with a client to be briefed and updated on their current situation.  Surely this can be done in a better way.

This is not easy but the way to improve this is to determine who within the company needs access to which data and for what purpose.  Once this is decided, then the right CRM and other technology can be found to enable the key information required to be held, updated and distributed centrally, so that anyone who needs it can take it at the right time and in the right format.

This dissemination of company and new business information for all those in the company who need it  could be made far more effectively with less errors and misunderstandings and crucially with a vast reduction in the constant messaging between departments for the same base information.  Savings in time and efficiency will enable significant increases in the bottom line.

This will not stop all interactions, of course, but using the example above, if the number of meetings held to discuss clients’ affairs could be reduced by 40% to 1½ meetings, this would be a pretty good start.

What would the percentage improvement be in your company?

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