Blogs

Thought for the Day: What have the large CRM vendors done to encourage users to use it?

31 August 2018

Poor CRM User Adoption! Why are we still taking about this, over 20 years since ‘CRM Technology’ first came onto the scene. The industry, particularly the large vendors have offered very little to encourage this most fundamental requirement to be sorted out – users have to use it! If anyone can throw more light on anything [...]

Thought for the Day: 4 key things to do and 1 not to do before you start your #CRM Programme

23 August 2018

Four key things to do before your CRM Programme starts – Recognise that there will be changes and agree how to manage the impact, Decide what data you want and how it will be kept up to date and clean, Plan your involvement and communication programme and make sure that everyone will use it. One [...]

Thought for the Day: CRM can work when rolled out slowly and properly embedded

22 August 2018

In chatting to an colleague I worked with on a project some time ago, it became clear, again, that CRM roll outs constantly evolve.  Ideally to start small – meeting initial priorities, getting the principle and users embedded then adding more users and functionality. Making sure each roll out gets established before moving on.  Ha [...]

Thought for the Day: Getting Full User Adoption has much wider benefits

20 August 2018

Full User Adoption.  It’s not just about getting users to use CRM, it has much broader implications.  It’s about user involvement right from the start of the project, their input and support.  Much easier to get them involved when they are working with you. Also its about establishing or building on a collaborative, team working [...]

Thought for the Day: Let’s put the Relationship back into #CRM!  

25 July 2018

Ha when I first started working in CRM it was CM – standing for good old Contact Manager/ment. However it’s interesting to note that although the R for Relationship was added into the acronym not many CRMs can claim to have functionality which really enhances relationships. Let’s put the Relationship back into #CRM !  #relationshipmarketing

Thought for the Day: Where there’s pain there can be gain!

18 July 2018

Is CRM really fulfilling your client servicing and new business generation needs?  Is it meeting the expectations which you had when you rolled it out? Did you have any?  So a suggestion, check out where the most pain and frustration is in your business and start working on that today.  Where there’s pain there can [...]

Thought for the Day: Make reducing the number of internal meetings a strategic goal in your company!

17 July 2018

Do Meetings get in the way of doing business?  Is too much time spent telling each other internally what’s going instead of getting out into the market to sell and look after clients.  How much time is spent reporting back on what’s happened.  Isn’t there a better way to do this?  To utilise your CRM [...]

Thought for the Day: Using Positive language when talking CRM is so important.

16 July 2018

Using Positive language when talking CRM is so important. Well when talking anything really! Instead of ‘If’ , say ‘When’. Throw in benefits such as ‘When operational, monthly reporting will be done in 30 minutes rather than 2 days’, Imagine going to just one place and knowing it’s the truth or’ You will be able [...]

Thought for the Day: Make ‘Sales must use CRM’ one of your Selling Rules

13 July 2018

Here’s a thought for all Sales Directors.  Properly implemented CRM can make significant improvements to the quality of your clients’ servicing and new business generation.  How about having ‘Sales must use CRM’ as one of the golden rules of selling in your organisation.  CRM needs to start (more than) earning its way! #CRM #CRMUserAdoption

Thought for the Day: Put the Customer at the Heart of your Business

11 July 2018

So another senior Rail executive came onto BBC Radio 4 Today Programme this morning to explain their strategy and to say sorry for all the disruption to travellers.  More weasel words.  The only way things will ever get better is if senior people such as him start think about customers before they do something instead [...]