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CRM Data Quality is Your Responsibility

31 May 2018

Having a well-defined CRM strategy directly correlates to the short and long -term success of your CRM implementation and is essential to developing a high-quality data driven business program. Hazem Gamal, a CRM expert in Financial Services states that “It’s worth taking a moment to point out what might seem very obvious: A CRM tool [...]

Maintain your Positive Energy

24 April 2018

I was involved in running a local event last Saturday and after it finished one of the team members said ‘That worked so well because everyone brought energy’. That’s so true.  If I was to ask you what type of person you prefer talking to, I imagine the answer is a positive person, it’s a no [...]

Does Internal Communication slow you down?

17 April 2018

I have often thought how interesting it would be if it was possible to look down on a company and see all the inter-office communication that’s going on.  When a client calls and asks a question, when a senior manager requests information, or when a colleague enquires about the state of a new piece of [...]

Change comes from the Top

10 April 2018

I imagine you’ve heard some employees saying, ‘it’s very political here’, when asked about their company.  I have and it started to make me think about what it means, what’s behind it and the effect that it has on the company.  Like most things, it’s the case that it has different meanings for different people, [...]

Happy Staff make Happy Customers

3 April 2018

I’ve seen various posts recently about employee engagement.  Clearly, it’s the flavour of the month, although, in my opinion, it should be a constant flavour of the year.  Having satisfied, happy and engaged staff should be a top priority, always. The Chairman of a major supermarket said a few years ago, if your staff are happy [...]

Improve Corporate Communication and Information Sharing

25 April 2017

I have felt for some time that corporate communication is the most important thing to get right in any company or organisation. It is the case that having consistent, concise and focused external communication for clients and the outside world, is crucial, however this blog focuses on how firms communicate and share client, prospect and new [...]

Your Customers are your best Salesmen!

11 April 2017

I don’t know about you but whenever I get good service it makes a good impression – a smiley face, a welcome or some form of engagement which, in effect, says ‘we pleased to see you today’.  A staff member who, in some way, goes that ‘extra mile’. It may not be written in the [...]

Successful CRM – Seize the Cs

4 April 2017

If you really want your CRM Programme to be a success just remember the Cs.  Some are listed below.  Have them in your mind at the start, middle, end – and ongoing! Client/ Customer – This must be at the top of your C list.  Get the project team to take some time out, regularly, to [...]

So the MD asks ‘Where is the Revenue coming from this Quarter?

28 March 2017

A question most sales people get asked often, maybe dreaded by some. Surely this is one of the most important things which any CEO wants to know and what keeps him/ her awake at night. Many of the senior executives whom I meet give this as their top priority.  It’s so important, not just from a [...]

CRM – What does success look like?

22 March 2017

Is this something that you have considered and, if so, at what stage of the process?   Is it before or after your CRM system has been rolled out? Experience tells me that this question should be asked right at the start of any CRM programme, before approval is given or even applied for, before any business [...]